Golden creates your list
Every household runs on an invisible list. Use voice or text to record the to-dos living in your head.
We need nappies in the next size up.
On your list. I’ll find the best price.
A little help. A lot more life.
The collaborative assistant for modern parenthood.
Golden handles the to-dos, so you can enjoy the moments of chaos, joy and love.
See Golden in actionLong days. Golden years.For your whole family.
Goldennow
Sully’s swimming is booked.
Saturday, 9am. Alex has the details.
The invisible list, made lighterMore room for
More room for
family life.
Golden handles it
Golden researches, calls, emails, books, and orders. Your to-dos done, not just remembered.
✓
Swimming lessons. Booked.Saturday · 9am · Calendar updated
A step ahead, for you
Golden gets to know you, your family, and your preferences, then notices what’s coming before you have to ask, and gets it done.
Built for the family
Designed to share the load. Partners, grandparents and carers on the same team: everyone sees what’s done, any of you can approve.
Village recommendations
Tried-and-tested picks from parents who’ve been there, not the whole internet.
Life admin · Childcare · Health · Supplies · SocialThe everyday stuff.
The everyday stuff.
Taken care of.
From the big things you keep putting off to the little things you keep remembering.
Life admin
A passport. A photo. A few less open loops.
Your to-dos done, not just remembered.
- Apply for Sully’s passport
- Add Sully to Medicare
- Book a family photo session
See the doing, not just the reminding
A Golden moment.
Ask. Choose. Approve. Golden takes it from there.
01 / SHARED LOADAlex asks Golden.
Alex asks Golden.
Sarah gets a breather.
✓
GoldenA chat with Alex
Your family assistantIllustrative conversations. Providers, prices, savings and availability are examples; this preview doesn’t make bookings or contact anyone.
Fits your family. Works your way.Connected. Private.
Connected. Private.
Always your call.
Connect
Your to-dos are in notes, plans in WhatsApp, groceries in iMessage, updates in the daycare app, and events in your calendar. Golden works with the apps you already use for easy coordination and execution in one place.
Your data is yours
Your family’s details, including your children’s, are protected. Your login credentials stay private. Your data is never used to train third-party AI models.
You approve it
Golden never books, pays, or messages without your okay. Either of you can approve.
Book Saturday swimming?Example only
The help parents actually needTime back for
Time back for
family adventures.
Golden handles the to-dos, giving you time back for the things that matter to you.
For the chaos.The joy. The love.
Because it really does
take a village.
Childcare.Cleaners.Friends.Meals.Siblings.Gardening.Grandparents.Golden.
Meet your helping hand About usThe golden years.
The golden years.
With a little more help.
The years with young kids are often described as the golden years. We’re told “blink and you’ll miss it,” and reminded that the days are long but the years are short. However, the reality is that these years can also be the most challenging. For the person running the household, and let’s be honest, it’s usually a mum, it’s a never ending list of to-dos, constant coordination, exhaustion, overwhelm, and mental load.
Our vision is a future where parents are freed from the invisible work it takes to raise a family, giving them time back for the things that matter most: the chaos, the joy, and the love.
Golden’s parents
Samantha CallenderCo-founder · The creator
Richard EveCo-founder · The guardian
Inga PflaumerCo-founder · The builder
Hugo WelkeCo-founder · The designer